Brand & positioning
Narrative, identity systems and messaging architecture that make the category pick a side.
Brand · Growth · Performance
We build demand engines for
brands that refuse to blend in.
Northbound is a full-funnel marketing studio. Strategy, creative and paid media under one roof — measured against revenue, not impressions.
- Brands launched
- 48+
- Median pipeline lift
- 3.4x
- In market
- 11 yrs
Trusted by teams at
- Halcyon
- Northgate
- Verano
- Fieldnotes
- Atlas Bio
- Kite & Co
What we do
One team, the whole funnel.
Most agencies hand you a deck. We hand you an operating system — the strategy, the creative and the media buying, run by the same people every week.
Performance media
Paid search, social and retail media run on incrementality tests — not last-click vanity.
Content & production
In-house studio shipping a month of channel-native creative in a two-day shoot block.
Lifecycle & CRM
Email, SMS and onboarding flows wired to your data so retention compounds quietly.
Web & conversion
Fast, accessible sites and landing systems with a testing roadmap attached from day one.
Analytics & MMM
Clean attribution, incrementality studies and a media mix model your CFO will actually read.
Selected work
Outcomes, not impressions.
Three engagements that show how the model works in practice.
Rebuilt a discount-addicted funnel into a full-price brand.
- +212%
- Full-price revenue
- -38%
- Blended CAC
A category narrative that shortened a 9-month sales cycle.
- 3.4x
- Qualified pipeline
- 124 d
- Avg. cycle length
Lifecycle rework that turned churn into a growth line.
- +61%
- Month-12 retention
- $4.1M
- Recovered ARR
How it works
A 6-week ramp, then a compounding loop.
No 90-day discovery phase. You see creative in market inside six weeks.
- Week 1
Diagnose
Data audit, customer interviews and a hard look at what the numbers actually say.
- Week 2–3
Position
A narrative and offer architecture the whole company can repeat without a deck.
- Week 4–6
Build
Creative, landing systems and measurement wired up before a dollar goes to media.
- Ongoing
Compound
Weekly test cadence, monthly incrementality reads, quarterly mix re-plan.
They killed three campaigns we were emotionally attached to and doubled the pipeline in a quarter. That is the whole review.
The first agency we have worked with that brought a measurement plan to the kickoff instead of the QBR.
Start here
Tell us what is stuck.
Send a note and you will get a reply from a strategist within one business day — not a sequence, not an SDR.
- Emailhello@example.com
- Phone+1 (555) 123-4567
- Studio221 Wythe Ave, Brooklyn NY